Adidas, the well known sports apparel manufacturer, has come up with a unique campaign to bring happiness to the feet of people in rural Nepal.
Any one with a pair of old wearable sports shoes of any brand can visit an Adidas showroom and get a discount worth Rs 15,00 if they buy a pair of shoes worth up to Rs 5,999 and a discount worth Rs 2,000 if they buy a pair of shoes costing above Rs 5,999. The collected shoes will then be donated to Maiti Nepal.
The campaign which started from July 15 will end on August 15.
"We organized a similar scheme in 2009, and after its success, we're organizing it again," says Sanjay Subedi, Managing Director of Visio Brand Communications at Putali Sadak. Subedi, who was on a trek to Mugu, was touched by the poverty of the place and appalled by the number of barefooted people. "The heat was killing and yet people were walking barefoot," he recalls.
After coming back to Kathmandu he devised the scheme with Adidas. Similar schemes have already been organized by Adidas in Vietnam and Philippines before. The collected shoes from the first campaign were donated to the people of Pina village in Mugu through CDS Park.
Aja Bahadur Shahi of the organization says, "Although it looks like small act of kindness, it has made a huge difference in their lives. It has helped them stay healthy."
The scheme is currently available in six Adidas showrooms in Kathmandu and Patan. This campaign is helping Adidas fulfill its social responsibility and also increasing its brand values.