Since the region has a high presence of Nepali workers, it makes for a good market for Nepali CRBT distribution. Digitaintment has been working to promote Nepali music internationally with the motive of spreading Nepali culture globally. The deal that took place in the second week of July comes as one of Digitatinment's successes in Nepal Tourism Year 2011. In May, Digitainment successfully joint hands with Malaydian telecommunication giants Celcom and Maxis to work as aggregators to provide CRBTs and RBTs-Ring Back Tones. Digitainment has also tied up with international companies like iTunes, Nokia OVI and Napster in the past.
Indian corporation Airtel, Vodafone, Virgin, Idea, BSNL, Beliance, Tata DOCOMO and Tata Indicom have been availing Nepali CRBTs through Digitainment. Domestically, NTC, NCell and UTL have ties with this company along with record labels like Reeyaz Music, Rise Music, Nepalaya, Voice of Nepal and Bikalpa Creation.