How to Use Google AdWords ?


Google AdWords is a tool that is probably the best way to promote your product on the net. The reason is because there is no doubt about the fact that Google is popular search engine in the world. Now, Google AdWords itself makes it quite clear that it is a product of the internet’s big boy and is there a better way to promote your product through his product? So let’s learn how to use it in order that we can get the best value for money.

How exactly does it work?

If you avail this paid advertising product by Google, your product will be displayed to the customers searching for your products as a ‘Sponsored Link’ on the site and its partner sites as well (Like YouTube.) This might not necessarily make an influence on the Google search results but what is to be noted is the fact that you get to choose ‘keywords’ related to your product/ business and also specify your targeted customers. This can be done by specifying the regions, languages in which your product ad appears. It makes use of PPC i.e. you pay Google only when potential customers click on your ads.


Get the most out of your Google AdWords “ads”-
The AdWords tool can be used with equal efficiency for the process selling your product-

Marketing

Marketing - It basically deals with the process of identifying who are your potential customers. When you make the ad profile for your ads, they provide you a number of options to create your target customers-
  • Set your ball rolling by selecting the language and region you want to target.
  • Create the ad consisting of a headline & two lines of ad text, next choose the “keywords” that will show the ad to all of whom type these words.
  • Select your currency of payment and set your daily budget. You can even select the preferable cost per clicks for your ads. There is a tool called Traffic Estimator that will look into the positioning and cost for each keyword.
  • Enter your Google email and password and sign up. You are done with it.

Re-marketing


It is the most important aspect of selling your product. The conversion rate of a general site has been found to be 10%. Although the number may seem a bit too low, a site achieving such a figure must be considered as a highly successful one! Follow the tips as given below to re-market your product through Google AdWords-
  • First up, try to set up an image ad instead of a text ad. A poster/picture does a work of a thousand words. Need I say more? Moreover, the ad set-up procedure of AdWords is such that it allows you to get better results out of an image ad.
  • Use the customizable option of where the ads will be visible to set places where your ad will be visible. Strategically select the sites and try to make them unpredictable so that the customer is surprised.
  • Also give some amazing offers on your products.

About Guest Author: Margaret is a blogger by profession. She loves writing on environment and technology. Beside this she is fond of books. She recently bought a  Wireless Media Player. These days she is busy in writing an article on Headphones iPod dock. 

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GulmiResunga.com: How to Use Google AdWords ?
How to Use Google AdWords ?
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