Syndication Is Not Duplicate Content, Google Does Approve!
A big myth is that by syndicating your blog post or website pages, you are creating duplicate content, that matches your websites content, all across the Internet. While this may be true, the content is going to directly match one another, it is not going to harm your websites search engine rankings. In fact, by syndicating your blog posts or website pages, you will enhance your search engine rankings and have a better opportunity to get found on Google, Yahoo and Bing. The reason this is so, is because once your content has been published on your own website, it gets indexed and is recognized by search engines. Essentially, search engines create a trademark for that content, recognizing your website as the beginning source. In essence, your website is given credit for this content and it will forever be remembered that this is where the content originated. What this means is that you can use the content anyway you would like, after it has been indexed on your own website. You can syndicate it to social networks, post it on the web, or do anything else you would like.
Do Be Careful
With that being said, you still need to be careful when you are syndicating your content to social networks. It is good practice to post the content on your own website, then let it sit for several days, or possibly weeks before you use it as a syndication tool. It is not advisable that you immediately syndicate the content throughout your social networks, since this could confuse search engines. The reason that automatically sending your content, right away after it has been published, could be confusing to search engines, is because search engines tend to index content on social networks, quicker than they will on small websites. If you do not have a large, authority website, when you syndicate the content, it might get indexed on the social networks that you sent it to, quicker than it would on your site. This would mean that search engines would give the credit to the social networks for publishing the original content, rather than your website. Your websites content could be seen as duplicate, and it would not be valued as highly. Obviously, you will not want to check every blog post or page that you publish, to see if it has been indexed before you syndicate it. If you wait about three days for a large website, or possibly two weeks for a small website, this should give search engines an adequate amount of time to index your content and recognize you as the source. After this amount of time has been met, you can then proceed to syndicate the content to social networks and use it for backlinks.
How Do You Syndicate Your Content
There are a lot of different tools that can help you syndicate your website content to social networks. My personal favorites are ping.fm, onlywire.com, and hootsuite.com. These are websites that will help you connect your accounts to one single administration center. This way, you can have accounts on many different websites, all connected through one interface. This allows you to submit your content, or syndicated, as you please. Keep in mind, some of these systems can be integrated with other plugins and tools, to automatically submit your content after a period of time. By using these other plugins in conjunction with your account, you can implement the method described above, to allow the content to sit on your website for a number of days before syndicating it, and you can also have the submissions handled automatically.
Beware Of Fraudsters
It has come to my attention that many people are using this system, in order to steal content away from website owners. People are regularly viewing blogs, and taking content that is written from those blogs, and using it on their own website. The difference is, they are doing this before the content is even indexed on the website that wrote it. They are getting the content indexed on their blog, faster than the original author is accomplishing on their own. This is essentially stealing the content, since search engines are recognizing the fraudster as the original author, rather than the site which actually published the article. This is basically plagiarism, and there could be great legal consequences for doing this. Please, this syndication system fairly to help grow your website in a legitimate and credible way.
After you have set up your social network accounts and content syndication system, now it is time to implement your efforts! I highly recommend that you try to syndicate your blog posts, since these are going to be your most engaging content sources that you have on your website. It is entirely up to you whether you want to syndicate the entire post, just the description, or the initial paragraph. By submitting just the description or the first paragraph, you can protect your website as the original author. This would make it even clearer to search engines, as to where the content originated from. However, if you wait a set number of days before syndicating, this should be enough to be able to syndicate the entire blog post without complications.