5 Reasons Why Guest Blogging Is An Important SEO Tool

Guest blogging is an important tool for search engine optimization. In this post, we will examine why this is so.

You Generate More Traffic For Your Site

While looking for guest blogging opportunities, you naturally target influential websites and/or A-list bloggers in your niche.But if you are finding it difficult to get opportunities there, you target the next rung. The point is, in any case, you want to guest blog for sites that receive more traffic than yours. And remember this is a niche in which you are operating, so your content is getting exposed to not merely random traffic, but to an audience, that has an interest in the topic. With a top quality guest blog post, you increase chances of those readers clicking through to your site (via the links in the author bio). And increased traffic is a positive SEO signal.

You Get Quality Backlinks To Your Site

Guest blogs allow you to link back to your website, providing valuable link juice to search engines. When you blog on authoritative sites, these back links become all the more valuable for SEO because Google places more relevance on quality of links, rather than quantity.

Guest Blogging Is Google Panda & Penguin Proof

You must be well aware how Google Panda and Penguin can impact your rankings. And do you know that guest blogging is an SEO tool that is surely Panda and Penguin safe? Google Panda focuses on high quality, relevant content. And obviously blog owners will publish your blog post on their site only if the content IS of high quality and relevant.With Google Penguin, the focus is on building organic links and diversifying your link profile. And links built via guest blogging satisfy both these conditions.

Helps Your Build Authority In The Niche

When you are starting out, perhaps, no one is aware of your expertise in the topic. By guest blogging, your content is placed before a larger audience (refer to point 1) and more people become aware of the value you offer. Also some authority from the host blog transfers on to you. Over a period of time then, you become an authority yourself in the niche, with greater traffic for your own blogs. And high authority is a high ranking factor for Google.

There Is The Possibility Of Gaining Social Signals

With your content placed in front of a larger audience there are high chances that the audience will share your (quality) content on social media or confer social recommendations (like/tweets/+1s). These are social signals and now we know that social signals are important search ranking factors.

What has been your experience in using guest blogging for SEO? Let us know in the comments.

About the Guest Author:
Yasir Khan is the Founder of Quantum SEO Labs and an enthusiastic blogger. The company offers customized and comprehensive SEO solutions for clients.



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GulmiResunga.com: 5 Reasons Why Guest Blogging Is An Important SEO Tool
5 Reasons Why Guest Blogging Is An Important SEO Tool
5 Reasons Why Guest Blogging Is An Important SEO Tool
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