Social networking is one of the most important techniques in improving one’s online business performance. It’s an effective marketing tool that experienced internet entrepreneurs do not miss to use extensively.
There are so many social networks now, it’s hard to keep track of all of them and impossible to use them all. However, it’s generally accepted that Facebook, LinkedIn and Twitter are three most influential ones, at least according to the number of users.
Though LinkedIn might have more users than Twitter, according to some statistics, LinkedIn is only oriented towards people looking for jobs and is for that less interesting to marketing experts.
Which Audience Do I Target For My Promotion?
If you have a website, blog, application or any other product to promote via Internet, creating Twitter and Facebook profiles is a must. Of course, social networking requires a lot of attention and time. If you’re a one-man show, it would definitely help to do some research about which audience is most likely to respond positively to your promotion, and focus on that one.
As most of us know, Facebook has rapidly bloomed into an unprecedented social gathering. Its popularity is still on the rise, even several years after it became well-known and after it seemed like it reached its peak. Many young people’s idea of a Friday night “out” is sitting in front of the computer, having fun on FB. This last sentence is maybe sad in some ways, but it undeniably speaks of FB’s power. Everyone’s connected and everyone feels like they are in one place where things are happening.
Similar to Facebook, Twitter users also can’t stop tweeting, even on a Friday night. They can also share photos (Instagram is especially popular among Twitter users) and post links to videos and music, but their “tweet” is limited to 140 characters and it takes some talent wrapping up a thought in such limited space. That is why some people consider Twitter more of an intellectual elite network, while Facebook is for the masses. That is one way to view the differences between Facebook and Twitter in terms of audience and what you want to accomplish.
Another difference is that most Facebook users add friends among people they’ve met at least once, while Twitter users try to follow as many interesting strangers as possible, and also to acquire as many followers as they can. You are more likely to acquire 5,000 followers as a Twitter user than as a Facebook user. That’s another thing to think about when planning out a marketing strategy. If you’re looking to present your product to a larger audience, Twitter is probably a better target.
Of course, the best advice is to employ at least one more person and attack as many social networks as you can. If that is not an option, think about what you are trying to do with your business, whether Facebook or Twitter users are more likely to respond, and start doing your gig.