How to Make Money with TikTok in 2023

Learn about various strategies, from brand sponsorships to affiliate marketing, that creators are currently using to monetize their TikTok presence.

If you find yourself dedicating significant amounts of time to TikTok every day, it may be worth considering how you can turn your hobby into a source of income. With a user base exceeding 1 billion worldwide, spanning more than 40 countries, TikTok has emerged as one of the most popular social media platforms.

In 2020, it claimed the title of the most downloaded app and has become the go-to search engine for Generation Z. TikTok provides users with the ability to produce and share videos encompassing a wide range of content, including singing, dancing, comedy, and adorable cat videos.

It also offers numerous opportunities for monetization, whether you are an aspiring content creator or a business owner seeking to broaden your market. In this article, we bring you the 5 ways to make money with TikTok.

1. TikTok Creator Fund

TikTok has established the Creator Fund as a means to incentivize and motivate popular TikTokers in creating captivating and interactive content. As a content creator on the platform, once you manage to gather a following of at least 10,000 followers and accumulate a minimum of 100,000 video views within the past 30 days, you unlock the potential to start earning money.

The Creator Fund presents you with a remarkable opportunity to monetize your passion and creativity. The amount of money you can earn through this program is determined by various factors, including the overall number of views your videos receive, the authenticity of those views, and the level of engagement generated by your content. In order to initiate the process of earning with TikTok's Creator Fund, you will need to submit an application through your pro or creator account.

Eligibility to apply for the TikTok Creator Fund:

• You reside in one of the following countries: United States, United Kingdom, France, Germany, Spain, or Italy.
• You have reached the minimum age of 18 years.
• Your TikTok account boasts a minimum of 10,000 followers.
• Over the past 30 days, your videos have garnered at least 100,000 views.
• Your account adheres to the TikTok Community Guidelines and terms of service, aligning with the platform's standards and regulations.

2. TikTok Creativity Program Beta

TikTok launched the Creativity Program Beta in 2023, a new monetization tool aimed at generating higher revenue potential for creators. While the exact payment amounts have not been disclosed by TikTok, creators have reported earning significantly more through this program compared to the previous Creator Fund.

The introduction of the Creativity Program Beta has sparked excitement and anticipation among creators, as they await the opportunity to increase their earnings on the platform. Overall, TikTok's new tool reflects its commitment to addressing creators' concerns and providing them with enhanced monetization opportunities.

To be eligible for the Creativity Program Beta, creators must have a minimum of 10,000 followers and 100,000 authentic video views within the past 30 days. Currently, the program is accessible to creators in the United States, France, and Brazil, with future plans to expand its availability to additional regions.

3. Sell Merchandise

Being a TikTok influencer comes with the advantage of selling merchandise and creating a small business. Many successful creators on TikTok generate income by selling products that align with their content.

For instance, fitness influencers sell fitness-related items. By incorporating merchandise sales into their influencer strategy, creators can monetize their platform and deepen their connection with followers.

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Selling merchandise on TikTok allows for direct access to followers, enhances engagement, and fosters brand loyalty. To succeed, it is important to align products with the content niche, provide high-quality items, and ensure a seamless purchasing process.

Overall, selling merchandise on TikTok presents a unique opportunity to monetize creativity and build a thriving entrepreneurial venture.

4. Sponsored Content

Another avenue for generating revenue through your TikTok channel is by collaborating with brands and producing sponsored content. As a social media influencer, you have the exciting opportunity to partner with companies and help promote their products or services.

Sponsored posts encompass a range of promotional activities, such as hosting giveaways where you provide complimentary items or sharing your personal recommendations with your followers. By showcasing these brands to your TikTok audience, you not only have the potential to earn a substantial income but also play a vital role in increasing awareness about various products among your dedicated viewers.

The specifics of the brand partnership will vary depending on the particular business and its goals. However, it typically involves creating and sharing a designated amount of content that showcases the brand. This content could include in-depth product reviews, videos demonstrating product usage, or brief and engaging clips focusing on specific features, all designed to provide your followers with valuable insights into what the product or service has to offer.

5. TikTok Live

TikTok has introduced a feature that enables users to purchase virtual gifts and coins, allowing them to support and tip their favorite creators. These virtual gifts are given during live videos and represent different values.

Creators can convert these virtual gifts and coins into real money, providing them with a way to monetize their content. This feature has become an integral part of TikTok's tipping platforms and offers creators a tangible way to earn income. By actively engaging with followers and leveraging live stream events, creators can increase their visibility and attract more users to purchase virtual gifts.

See More: 10 Proven Ways to Make Money Online

Overall, TikTok's virtual gift system has transformed how creators can monetize their presence on the platform, providing a mutually beneficial arrangement for both creators and users.

In conclusion, TikTok offers several avenues for users to monetize their presence on the platform. The Creator Fund and the new Creativity Program Beta provide opportunities for creators to earn money based on their video views and engagement. Selling merchandise aligned with their content niche allows creators to build a small business and deepen their connection with followers.

Collaborating with brands and producing sponsored content can also generate income for influencers. Additionally, the virtual gift and coin system in TikTok Live offers a direct way for creators to earn money from their audience's support.

With these monetization options, TikTok has created a platform where users can turn their hobby into a source of income while providing engaging content to their followers.